"A picture is worth a thousand words" - how true that is. Pictures can be breathtaking, we can find ourselves going back to the same picture(s) time and time again. Each time we look at them we see something new.
So it is easy to understand that photography for marketing is an important art in its' own right. In terms of marketing especially, it is an art that can make a great deal of difference. And it no need cost a fortune.
We can use an image as it is, we can manipulate images, distort them, merge them together, stretch them, recolour them - virtually anything you may want to do with them - thanks to state-of-the-art technology.
Photography can help make your product or service easily identifiable in a sea of competition. With photography for marketing a photographic image can act as a branding reinforcer, or simply to show what's in the box or to excite or promote a particular feeling.
Just a thought: The early bird may get the worm, but the second mouse gets the cheese.
There are lots of ways to use photography to get more customers. We know how!
Custom Marketing Resources uses all sorts of photography from all sorts of places: directly commissioned from specific photographers; from photo libraries; from private collections and from a vast ever growing library of in-house stock.
The latest image comes of Alan Reading himself. Alan married Evangelyn Pitogo from The Philippines and a couple of years later Alana Isabelle Reading arrived.
Photo by Imelda Bell, international photographer.